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Design Thinking

Design Thinking is Creative Problem Solving 

Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. At the same time, Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.


The Design Thinking methodology are closely aligned with the realities of social dynamics of established businesses and creativity problem solving.

When you sit to ponder on the solutions for a business need, the questions that arises in the possibilities of how a product or service can help fulfill more than desires. From there, the design thinking viewpoint comes in to encourage creativity and critical thinking in  better products, services, and internal processes. 

The phases of design thinking can take you  a blank slate to a new, innovative solution:

  • Framing Questions

  • Gathering Inspirations

  • Making Ideas Tangible

  • Test to learn

Design Thinking Applications

Design thinking is applicable no matter your role or industry. Whether you work in business, government, education, or nonprofit, design thinking can help you develop innovative solutions based on the needs of your customers. See case studies showcasing the impact of design thinking across a variety of industries and practices.

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Design thinking can help your team or organization:

  • Better understand the unmet needs of the people you’re creating for (customers, clients, students, users, etc).

  • Reduce the risk associated with launching new ideas, products, and services.

  • Generate solutions that are revolutionary, not just incremental.

  • Learn and iterate faster.

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